Have you ever started to read a book and thought “Wow, that’s a lot of words. I sure hope that there are pictures so I can understand this better.”
Maybe you have, maybe you haven’t.
But I guarantee that that’s the first thing your audience notices when they look at your website. More than likely, your audience is full of “skimmers,” people who skim the words you’ve written. Hell, you’re probably doing that right now!
Now that I have your attention again, you should really focus on how your audience is experiencing your website. Does it feel personal? Do your ideas come across well? Are your images/illustrations providing the best message?
And maybe you have images on your site and that’s awesome! But you probably get your photos from a free image website where thousands of other creators get the same images, right?
Your audience will notice that, too. I guarantee it.
Before I was a content creator, I noticed it every time someone used a generic image and if I saw it somewhere else.
Once I began creating content, I noticed that whenever I found the “perfect” picture, so did 1.4 million other content creators. Even though our world is filled with a seemingly endless stream of digital content, why does it seem like there are only the same 5 pictures that are available on every free image site?!
Believe me, I’ve been there.
Your website just needs one simple fix: custom illustrations.
What’s an Illustration?
Illustrations provide visual context to your article or post. They can provide a tangible explanation for an otherwise intangible concept: i.e. an emotion such as love or a concept like peace.
Illustrations are interpretive media that “translate” ideas, stories, or thoughts into an easily digestible medium.
Without the shape that we call a “heart,” it would be much more difficult to express “love” in an easily identifiable way.
Why Do I Want a Custom Illustration?
Illustrations provide a vast array of benefits. Here are 4 reasons why you should get custom illustrations for your website.
1) Easy to Change and Edit
Think about it. If you’re getting custom photographs instead of a custom illustration, there is a TON of labor that gets put into a custom photo. You have to get the lighting right, the mood right, the blah blah blah blah blah. It takes days to get the right shot. With a custom illustration, all you have to do is tell me what you would like and poof! Off I go to work on it.
If you would prefer for a tree branch to be in a different spot than where I put it, it’s an easy fix. And so much easier than having to go take another photograph.
2) Personality for your Brand
Unlike stock photos, illustrations can communicate the intended tone, energy, and personality of your brand. Your audience will connect with these on a deeper level than stock photos. It shows that you care about your brand and, in turn, care about your audience or customer.
Also, your website will look more polished versus if you’re using stock photos.
With illustrations, you also have more control over the image and the personality you want to portray for your brand.
I like to tell my customers to think of an illustration as a couture garment. It’s specially designed for you and you alone.
3) Effectively Communicate Complex Ideas to an Audience
Whether you speak the same language as your audience or not, the beauty of illustrations is that they stand alone from your text. Visitors to your website who may not speak the same language as you will have a better understanding of your brand versus if you used generic photos.
Even with translating software, there are still some barriers to capturing the essence of the intended message. Images help smooth over this obstacle.
Also, illustrations are a great, simple way to capture an otherwise abstract or complex idea. For example, imagine trying to explain “peace” to someone without a visual aid…not so easy, is it?
4) Unique Piece of Art
How many times have you been searching for an image on *insert free image website here* and have found the “perfect” photograph only to then discover that thousands of other brands have also found that same “perfect” photo?
While a custom piece of art is often thought of as a luxury expense, it doesn’t have to be. With a custom illustration, you are receiving a custom piece of art that belongs to you and you alone.
Are you excited to increase the traffic to your webpage with some custom art?
Awesome! Let’s get to work! 🙂